10th Urim St'
Holon, Israel
85664
November 3rd, 2013
Mr. Tim CookHolon, Israel
85664
November 3rd, 2013
C.E.O
Apple Computer, Inc.
1 Infinite Loop st.
Cupertino, California
95014
Dear Mr. Cook,
Your company has recently raised its' products prices by 35%. I am writing this letter to express my dissatisfaction with this move.
First, I would like to mention I have been buying your products constantly ever since the first "iPod" went out. Your products have a quality that I can't find anywhere else in the market, and your prices fit the quality. I get it. Quality costs money. Considering your current prices, increasing the prices by 35% is just a daylight robbery and it might scare off some of your customers, like me.
In addition, I would like to offer you some suggestions to improve your service and products. In my opinion, you should make a whole new design for the next iPhone generation, since all of its' prior generations all look alike. The customer wants to feel he really buys a whole other new phone, and not the same old thing with a different name. People want a renovation, and I believe Apple, which is a well-known company, has the resources to do so. Another thing is, considering the prices you charge, I think you should extend from 1 year to 2 years your warranty for your products. I currently posess an iPhone 4th generation which I bought 18 months ago, and it has a lot of problems such as very low volume in the speakers, the "home" button does not respond etc. Those are very common and well-known problems with this generation. I think it would be appropriate that with the price you charge for your premium devices, I won't have to send my iPhone to a private lab in order to fix these problems.
Your company has recently raised its' products prices by 35%. I am writing this letter to express my dissatisfaction with this move.
First, I would like to mention I have been buying your products constantly ever since the first "iPod" went out. Your products have a quality that I can't find anywhere else in the market, and your prices fit the quality. I get it. Quality costs money. Considering your current prices, increasing the prices by 35% is just a daylight robbery and it might scare off some of your customers, like me.
In addition, I would like to offer you some suggestions to improve your service and products. In my opinion, you should make a whole new design for the next iPhone generation, since all of its' prior generations all look alike. The customer wants to feel he really buys a whole other new phone, and not the same old thing with a different name. People want a renovation, and I believe Apple, which is a well-known company, has the resources to do so. Another thing is, considering the prices you charge, I think you should extend from 1 year to 2 years your warranty for your products. I currently posess an iPhone 4th generation which I bought 18 months ago, and it has a lot of problems such as very low volume in the speakers, the "home" button does not respond etc. Those are very common and well-known problems with this generation. I think it would be appropriate that with the price you charge for your premium devices, I won't have to send my iPhone to a private lab in order to fix these problems.
Would you consider my suggestions and think at least on some of them? Please note that I am a fan of your devices, and my suggestions are for your company's good. My suggestions are based on my experience, together with my family's, friends' and a lot of people on the internet experience with your products. I had felt the need to express our feelings especially now, when you have decided to suddenly raise your prices.
I look forward to your reply.
Sincerely yours,
Adam Levi.
Good work
(92)
Daphna
